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    Department 02 of 06: Marketing

    What changes in your marketing

    Shows which money brings paying clients, turns real questions into content and asks every happy client for a review.

    How it runs today

    • The agency reports spend in its own terms, and nobody can say which campaign brought paying clients.
    • Content happens when someone finds the time.
    • Reviews come by accident, not because anyone asked.

    After the change

    You see which channels bring clients who pay, not clicks. Content comes from the questions your clients actually ask. Every happy client is asked for a review, and every unhappy one reaches you first.

    Owner: Owner, marketing lead or your agency

    The five jobs

    Every job has an owner, written rules and a place where you decide.

    • Runs on its own and reports to you
    • It drafts, you approve in one click
    • A person does it
    01Runs and reports

    Watch ad spend against real clients

    Ad Analyst

    • Reads ad accounts read-only and joins each lead to its campaign and to paid or not paid.
    • Flags campaigns that spend without bringing qualified leads.
    • Never changes a budget or a campaign.
    Meta AdsGoogle AdsCRM

    Output: A list of campaigns worth keeping, and the ones that leak.

    02Runs and reports

    Trace every client from first touch to paid

    Source Tracker

    • Tags the source of every inquiry the moment it arrives.
    • Joins it to the deal and to the invoice.
    • Marks every client whose source is unknown.
    Site formsCRMAnalytics

    Output: Revenue by channel, not clicks by channel.

    03You approve

    Turn client questions into content

    Content Drafter

    • Collects the questions clients ask on calls, in chats and in comments.
    • Writes in your voice and uses only numbers that have a source.
    • Never uses a client's name or anything said in private.
    Second BrainLinkedInInstagram

    Output: Drafts ready for your review.

    04You approve

    Ask happy clients for a review

    Review Requester

    • Asks after a finished job or good feedback, once, with one reminder.
    • Sends the link to the right review site.
    • Negative feedback goes to you, never to a review site.
    GmailWhatsAppGoogle reviews

    Output: Review requests sent at the right moment.

    05Runs and reports

    Report what worked every week

    Growth Analyst

    • Runs every Monday morning.
    • Spend, leads, booked calls and paying clients by channel.
    • Recommends one thing to repeat and one thing to stop.
    SheetsTelegram

    Output: One screen you read on Monday.

    By default, it never

    • Changes a budget or a campaign
    • Publishes anything without your approval
    • Uses client names or private data in public

    Where we look for lost money first

    • 01Spend on campaigns that never brought a paying client
    • 02Leads with no known source
    • 03Happy clients nobody asked for a review

    Start with the department that costs you the most.